Online Reputation Repair
Bounce Back From Crisis and Restore Your Brand Image
Repairing the damage of a poor online reputation can be a complicated and time-consuming process. Let our online reputation experts streamline your internet reputation repair process, minimize your online reputation risks and help you foster positive brand sentiment.
Make Your Brandz Internet Marketing Agency partners with Rize Reviews to provide you with white glove online reputation repair and internet reputation management services that support you before, during and after an adverse event.
What Is Online Reputation?
Shape Your Brand and Build a Strong, Accurate Business Identity
What is online reputation? Your brand’s online reputation is the consensus public opinion about your company, products and services based on your digital presence and internet reputation reviews. Reputation online is the element that controls how the entire market – from your employees, investors and partners to your prospects and customers – perceives your brand.
A good online reputation draws in more investors and customers and increases your profitability. A bad reputation online, on the other hand, ripples through your business, affecting your brand image, marketability, online growth and revenue.
After all, what is online reputation if not a reliable means to gauge a company’s commitment to its clientele and niche market?
When searching for your company online, you want to make sure your internet reputation accurately reflects your brand narrative. Some business owners and marketers, however, tend to neglect their internet reputation, making them more vulnerable to online reputation risks and crises, including fake online reviews and unresolved customer complaints. When left unchecked for an indefinitely long period, your brand reputation could face serious repercussions.
In some cases, brands that acquire bad reputation and reviews also lack the skills and resources to fix reputation and recover. This is where the expertise of internet reputation companies comes in.
Improve Your Visibility and Credibility
With Repair Online Reputation Services
The best online reputation management companies offer brand reputation management and repair online reputation services to protect your reputation online and ensure you have control over your search landscape.
Make Your Brandz Internet Marketing Agency is one of the trusted internet reputation management companies that persistently develops strategic reputation repair services to help you cultivate a positive brand presence and attract new and repeat customers to your business.
Reach out to our online reputation expert and discover the many ways our business reputation management and reputation repair services can help you clean up your internet reputation and safeguard your brand image.
How a Business’s Online Reputation Is Constructed
Monitor the Web and Tackle Negative Customer Feedback Head-On
A lot of factors go into your business reputation. Your online reviews, social media and digital presence, marketing materials, communication practices and brand relationships shape your reputation online. These key elements influence conversations about your brand and create a general perception about your credibility and trustworthiness.
The sooner you start your brand reputation monitoring and business reputation management, the better your chances of identifying internet reputation risks and mitigating the ramifications of fake, negative online reviews early on.
Ready to build your reputation online? Jumpstart your business reputation management with these internet reputation best practices:
Monitor and Analyze Your Digital Presence
Nine times out of 10, your business will have an online presence whether or not you're consciously performing search engine optimization (SEO) or social media marketing. The first step to develop your internet reputation is to keep track of all your brand mentions across the web and analyze their impact on your brand image. Doing so provides you with a clear idea of all the materials, interactions and perceptions currently associated with your brand and determines your next course of action.
Set Up Your Online Listings
The next step to building a business reputation is listings management. Ensure you are listed on all essential niche directories, including Google My Business (GMB), Facebook, Better Business Bureau (BBB) and other industry-specific sites, such as Healthgrades (for doctors/medical practices), Avvo (for lawyers/legal firms) or Houzz (for home services providers). Securing your local listings is key to providing accurate business information to online users and staying on top of your brand reputation.
Create Your Brand Reputation Management Plan
Once you’ve set up and updated all your business citations, creating a brand and reputation management strategy is your next goal. Online reputation companies like Make Your Brandz and Rize offer online reputation services covering business reputation strategy development to help you clearly map out your online brand reputation management tactics. Dealing with a poor online business reputation? Reputation repair services also include reputation repair strategies to help you best cope with the situation and restore reputation.
Engage With Your Audience
Brand engagement is a vital component in constructing a good online business reputation. This means connecting with your audience – from your employees and partner agencies to your investors, customers and prospects – through rational and emotional communication to provide holistic experiences and let them know they are valued. Successful brand engagement heightens your brand awareness, solidifies your brand and personal online reputation and secures customer loyalty.
Why a Positive Online Reputation Matters
Develop a Strong Thought-Leadership Brand
With the ease of access to information, what people say about your company matters now more than ever. A BrightLocal research study revealed that a whopping 92 percent of people would not engage with a company with a bad online reputation.
By prioritizing your brand and reputation management, you can dispose of or amend information that does not match your business identity and ensure your brand is accurately represented online. Focus on your online business reputation management and gain your competitive edge!
Here are more reasons you need to clean up your online reputation and maintain a positive brand image:
Gain Internet Reputation Control
While you have authority over your website and online platforms, it’s highly likely that there is more information about your brand across the web that you do not have control over. This is where online brand reputation management comes in. If you have a positive online business reputation, people would doubt the authenticity of fake negative reviews about your brand and loyal customers will echo your positive online reviews. This gives you a little sense of internet reputation control and the confidence that your company is well-represented online.
Facilitate Better Brand Engagement
Your reputation online determines people’s level of engagement with your business. If you have a bad online reputation and do not exert any effort to clean up your internet reputation, it’s difficult to get people to warm up to you, let alone trust you. Having a good internet reputation, on the other hand, is a quick and easy way to demonstrate your business’s trustworthiness. Plus, with positive reputation and reviews, your clients and employees will feel more confident in promoting and referring your brand to their network.
Demonstrate Your Brand Authenticity
With millions of businesses competing in the global marketplace, you need to make sure your brand stands out. And what better way to showcase your unique value proposition (UVP) and quality of service than through your online reputation? Your reputation online tells people what to expect from your company. With 79 percent of people trusting online reviews as much as personal recommendations, having more positive reviews and 5-star ratings is an effective way to assure online users you value transparency and client experience.
Improve Your Local SEO
Online business reputation management and local SEO efforts are closely tied together. A BrightLocal research study found that online reviews take up 16 percent of ranking factors in 2020. This means maintaining a positive reputation online gives you better chances of landing on the first page of search results. Online business reputation management allows you to create a strong brand recognition across the web, improve the quality and quantity of your user-generated content (UGC), ramp up your local rankings and boost your on-site conversions.
Protect Your Brand icon Protect Your Brand from False Information
Any mistakenly uploaded tweet from your company or false information posted about your brand could instantly go viral and ruin not only your internet reputation but also your online success. Maintaining a reputable brand image allows you to safeguard your company from malicious and erroneous content posted online. When your business encounters difficult customers or dire situations, the negative internet reputation reviews will have less clout. More importantly, far fewer people will be influenced by those fraudulent pieces of content.
Drive Higher Conversions
Online reviews scattered across the web make it easier for potential customers to make their first impressions and decisions about your business. Having a well-curated online presence is a surefire way to attract your target audience and convert them into lifetime customers. A good online business reputation facilitates relationship growth that ripples throughout your network and conversion rate optimization (CRO) campaigns. According to a Spiegel Research Center study, having a positive brand reputation increases your on-site conversions by up to 270 percent.
Common Ways Your Business’s
Online Reputation Can Be Damaged
Secure Your Digital Presence and Minimize Disastrous Setbacks
When you fall into an online reputation crisis, the consequences can be devastating.
Online reputation risks and crises are a defining moment for a company. From your brand image and online growth to your overall profitability, negative brand and personal online reputation have huge repercussions for your business. All it takes is a bad online reputation to make the public lose confidence in your brand and wipe out millions or billions of potential revenues.
Take note of the common factors that damage brand reputation and gain internet reputation control:
Bad Publicity
A public relations (PR) crisis can be the result of various problems, such as controversial marketing campaigns, data leakage, mistreatment of employees or any illegal activity by anyone related to your brand. When a PR crisis unfolds, your company can end up in hot water and take years to restore reputation.
How to repair a reputation caused by bad publicity: You need to take a careful approach to fix reputation issues. Internet reputation companies advise that you acknowledge the bad PR to mitigate its impact on your brand image.
If at fault, you must address the issue, broadcast the fix and perform brand reputation monitoring so the problem doesn’t recur. If you’re not at fault, you need to counter honestly with facts to support your claim. The key to restore reputation is to respond immediately and transparently to show your concern to the public.
Need help in repairing reputation caused by bad PR? Make Your Brandz offers reputation management for business that covers the creation and implementation of reputation repair strategies. We do regular online reputation check to prevent negative PR from damaging your brand equity.
Negative Online Reviews
Studies show consumers don’t trust companies with 4 stars or less. What’s more, approximately 82 percent of online users specifically look for negative reviews to gauge a brand’s online credibility.
Businesses that do not proactively seek internet reputation management reviews can get easily bogged down by negative online reviews. People generally only leave reviews without encouragement when they are upset about their brand experience, so if you don’t have an active brand reputation management plan to ask customers for feedback, it is likely that the distribution of negative reviews will be much greater than positive reviews, even if you have a ton of happy customers.
How to repair your online reputation when negative reviews outweigh your positive reviews: Consistency is key to successful reputation management for business. You must leverage available customer touchpoints to gather customer insights and get more positive reviews to push down negative reviews.
Reputation repair companies can help you identify the right moments to request online reviews from your customers. Work with companies that clean up your online presence and provide strategic review generation solutions to boost the quality and quantity of your internet reputation management reviews.
Negative Web Content
Like any bad press, negative online content about your brand published by other websites could adversely affect your efforts in reputation protection online and your overall revenue growth. Negative articles are typically brought by unsettled disputes, black-hat SEO tactics or blogs written by fake accounts.
The Edelman Trust Barometer reveals that 65 percent of consumers rely on search engines when conducting research on a business. This means whether the articles are factual or misleading, people will tend to believe them. What does your search result show when people look for your company online?
If your search landscape is plagued with negative web content, do not hesitate to hire repair online reputation services providers to perform online reputation repair and push down negative reviews and articles.
How to push negative search results down: To help marketers fix Google search results, Google laid out a list of prohibited and restricted content that could be taken down. You may send a request to Google to remove the malicious content.
How to push negative search results down and how long does it take? The approval process for content removal typically takes 2-4 weeks. For more effective ways to remove or push down negative reviews and articles, it is best to consult with an online reputation expert.
Bad Website Experience
Poor web design and content ruin your visitors’ online experience and damage your credibility. It can be a misleading web content or blog post published on your website, a navigation or call-to-action (CTA) button that doesn’t work or any site element that wastes their time and patience.
According to an article published by Forbes, strategic user experience (UX) increases conversion rates by as much as 400 percent. A poor site experience, on the other hand, drives 52 percent of users away from a website. In most cases, this encourages site visitors to leave damaging internet reputation management reviews.
Don’t let this be the case for your company.
How to repair a reputation caused by a bad site experience: Have your website professionally designed by web design experts and hire experienced content writing specialists to craft your web content. The best online reputation management companies take a holistic approach to reputation repair. This means they not only repair bad reputation but can also connect you with SEO and digital marketing experts to manage your website optimization.
Unsolicited Brand Mentions
As your following grows, so does the public spotlight on your business. Sometimes, your brand’s popularity attracts unsought brand mentions by influential figures in your community who don’t have an excellent personal online reputation. This can lead to online backlash. And although your company is not in any way affiliated with the person, the public is likely to take it differently.
How to fix your reputation when this happens? Be sure to perform a regular online reputation check to monitor all your unlinked mentions and determine which ones require immediate action by online reputation experts. If you’re not sure how to fix your reputation or handle similar situations, it is best to consult with experienced internet reputation management companies or better yet, let them manage your reputation repair.
Poor Customer Support
Your customer lifetime value (CLV) drops when the quality of your customer service is subpar. In fact, studies show customers are likely to leave online reviews after a negative experience with a company. This can cause serious damage to your brand reputation and cause loss of profits.
Don’t let bad customer service hinder your online success.
How to repair a damaged reputation due to poor customer service: Ensure your employees are well-trained and committed to providing the best possible customer support. Most importantly, resolve any issues that arise as quickly as possible to avoid escalations and losing customers. Unsure how to repair your reputation? Online reputation companies can help you create a systematic plan to address problems and fix reputation damage effectively.
According to Salesforce Research, 78 percent of customers will continue to transact with companies that provide great customer service even after a mistake. Invest in your customer support, clean up your internet reputation and get more customers excited about doing business with your brand
Unkept Promises
There’s nothing more disappointing than an agency that overpromises but underdelivers. Unkept promises are one of the biggest turnoffs for customers and the top reasons many industry players require online reputation repair.
How to repair your reputation when you face online backlash because of undelivered promises: Do not build a brand image around certain promises that you cannot deliver. For instance, do not say you offer a money-back guarantee if you don’t really do that. Inconsistency is one of the major reasons brand and personal online reputations are tarnished.
If your organization is starting to take a hit because of this, you need to take immediate steps to repair bad reputation issues and salvage client relationships. First, generate positive brand awareness by ensuring the accuracy of your web content and delivering on the promises you make. Shifting your brand image to something more realistic is a surefire way to fix Google Search results about your firm and clean up your online reputation over time.
Unclaimed Listings
Leaving local citations unclaimed makes your company vulnerable to the spread of inaccurate brand information and negative reviews from frustrated customers who cannot find correct details about your business. In a worst-case scenario, bad actors could take over your unclaimed listings and try to sully your business’s name.
How to repair a damaged reputation in this event: Claiming your business citations across niche directories and major platforms is a proven way to fix Google Search results and gain reputation protection online. Reputation protection services providers like Make Your Brandz and Rize facilitate manual citation optimization to ensure all your listings gaps and inconsistencies are covered.
How do I fix my online reputation if I don’t have prior experience in online reputation management for individuals or brands? Good question. If you’re not confident about repairing reputation on your own, you can always tap the expertise of reliable internet reputation management services teams.
Reputation services providers can help you understand how to repair your reputation after an impersonator taints your brand image and develop and execute reputation repair strategies to avoid misrepresentations.
Zealous Review Response
To repair review issues and clean up internet reputation, many organizations take a proactive approach to review response publishing. Although it is a good move to repair reputation and maintain brand control, becoming too zealous in responding to customer complaints can spiral out of control and demand an even more focused approach to clean up online reputation.
How to repair your online reputation: The way you respond to negative online reviews and clean up your online reputation can either threaten or enhance your business growth and long-term profitability. This is why consulting with reputation repair companies before performing any internet reputation repair is vital.
How to clean up your online reputation and not mess up the review response: Analyze your customer sentiment to determine the root of the issue. Once you understand the problem, it is best to resolve the matter in private to ensure both parties are on the same page. Additionally, be sure to provide polite and appropriate responses to effectively repair review issues and clean up online reputation damage.
According to reputation repair services providers, it is important that you have a clear response management strategy in place to avoid conflicts caused by responding out of anger or in haste.
A lot of factors can taint your hard-fought reputation online, and each brand reputation issue requires a unique reputation repair solution. Get the best online reputation repair service and strengthen your reputation protection online!
Reviews From New Customers
The more positive online reviews you have in recent months, the less relevant your previous negative reviews become. Studies show people are more concerned with recent reviews and don't often pay attention to internet reputation reviews that are more than 60 days old.
This means if you actively seek positive reviews from your customers, those negative reviews will be pushed further and further down over time into irrelevancy, and your star rating will improve over time.
As for how to fix your reputation if you don’t have new reviews coming in? All reputation repair companies would agree that an active review generation strategy is key if you hope to fix online reputation concerns. Our reputation services team uses advanced reputation management software to launch email and SMS drip campaigns and automate your review generation. We reach out to your best customers and encourage them to provide feedback to clean up internet reputation messes and push down negative reviews.
Reviews From Past Customers
Your online reputation is the overall viewpoint held by your stakeholders. As such, your past interactions and internet reputation management reviews remain important in your internet reputation repair efforts.
Wondering how to repair a reputation tainted by negative reviews? Our internet reputation services team performs a thorough online reputation check using our reputation management tool to assess your digital presence, monitor all your brand mentions across the web and guide your online reputation repair. We create a plan that includes a range of reputation repair tactics, including review generation and review response publishing, to put you back in control.
Our repair online reputation services team goes the extra mile to make sure you also understand how to clean up your online reputation and prevent future damage by closely monitoring your brand interactions and unwarranted online mentions.
Increasing Star Ratings
We consult with all our potential clients individually and take into account their unique needs when formulating strategies for reputation management for business. Other internet reputation management companies operate like large-scale software firms and simply sell you a seat to a platform. It is up to you to craft your own strategy and figure out the best way to repair reputation and benefit from the investment.
How does Make Your Brandz fix my online reputation and increase my star ratings? We are more consultative in generating a unique strategy for your business based on your needs. Our internet reputation services team helps you determine which platforms are most important to you for review generation. We also help you decide how far back you'd like to go to ask customers for reviews and how many customers we should contact each month to help you achieve a natural and consistent flow of new reviews.
Most importantly, our Google repair service team creates custom outreach template content and assists you with review response content as well to keep an effective strategy intact long-term and increase your star ratings over time.
Ongoing Sentiment Monitoring
Reputation repair and online reputation management for individuals and businesses may take months or even years to see valuable results.
Every business is different. Some businesses are acquired and this new company inherits years of terrible online reviews. Some are just starting out and have a few bad reviews they want to drown out with an influx of positive reviews. Both scenarios have a unique timeline and require distinct methods to fix online reputation.
As for how to clean up your online reputation and protect your brand image in the long run? It is significant to conduct ongoing brand reputation monitoring to stay on top of your online reviews and maintain a healthy online reputation.
Make Your Brandz’s reputation service team partners with Rize Reviews to assist your ongoing reputation repair efforts. We strategize with you based on your unique reputation situation and plan accordingly to set you up for optimal success. Our internet reputation services team also sets a realistic timeline to achieve your business goals and contribute to your CRO and digital marketing efforts.
Repair Online Reputation Services That Showcase Your Best Attributes
Safeguard Your Brand Against Negative Search Results
In today’s modern landscape, brand reputation management is key to establishing your online presence and making your business more accessible to potential customers, partners, investors and other stakeholders.
Here's How We Helped Save an
Auto Insurance Company's Reputation
In 2017, an auto insurance company reached out to us to obtain a better understanding of its digital footprint and gain control of its brand reputation and search results. Our main goal was to push down negative brand mentions to the second page of the Google search engine results pages (SERPs) and increase its leads by executing a data-driven SEO strategy.
How to push negative search results down was our main question. Our SEO and online reputation experts created a shared negative keyword library, performed extensive keyword research to review search volumes and performed technical SEO updates and content optimization to push down negative reviews and content.
Total Traffic:
Since working with Make Your Brandz, this insurance company has seen strong traffic growth of 42,900 sessions in the first month. After two years of SEO work, we were able to increase its monthly traffic by 137.57 percent or a total of 101,916 sessions!
Enlist our comprehensive reputation protection services and see for yourself the difference Make Your Brandz and Rize could make on your digital presence.
Online Reputation Management
Maintain a positive brand identity and improve your market value with Make Your Brandz’s online reputation management solutions. We help you make a great first impression with your ideal market segments and generate more positive reviews from your best customers to boost your digital presence and secure your online growth. Our reputation services team monitors your brand mentions, launches review marketing campaigns and clean up your internet reputation.
Reputation Management Software
Streamline your review monitoring process and leverage review generation and marketing opportunities using Make Your Brandz’s cutting-edge reputation management software. Our review management tool boasts an intuitive interface, personalized dashboard, smart analytics and custom design options that guarantee a smooth brand reputation monitoring process.Get your free demo and discover how our reputation management software drives business efficiency and remarkable results!
White Label Reputation Management
We offer brandable online business reputation management solutions to facilitate better campaign management and client experience with your company. Whether you need white label review generation, brand reputation monitoring, review response publishing or reputation repair services, we can help you. Once you enlist our white label online reputation services, you also get access to our secure reputation management software and brandable reports.
Review Response
Statistics show 53 percent of consumers expect to get immediate responses to their online reviews. Whether you receive positive or negative customer feedback, it’s vital that you respond politely and professionally to show your commitment to client experience and satisfaction. Make Your Brandz’s online reputation experts analyze your customer sentiment and craft personalized review responses to reduce your customer churn and build trust with your audience.
Review Monitoring
An effective review management workflow depends highly on your review monitoring system. Stay on top of conversations about your brand and monitor your client interactions across the web using our review monitoring tool. Our reputation monitoring software integrates with more than 100 review sites to facilitate multi-location and multi-site monitoring. Take advantage of our review monitoring service and save valuable time, resources and effort!
Review Generation
According to research, customers trust a business only after reading at least 10 online reviews about it. Earn more positive internet reputation management reviews month-over-month (MoM) and build a robust brand reputation. Make Your Brandz’s internet reputation management services team organizes your client database and launches targeted email and SMS campaigns to increase the quantity and quality of your online reviews across your preferred digital platforms.
SEO Reputation Management
Gain control of your search landscape and improve your traffic throughput by launching strategic SEO reputation management campaigns! Our SEO and online reputation experts develop well-articulated content strategies, search optimization tactics and digital advertising solutions to control the narrative around your brand in the SERPs and drum up new business for your company. Choose Make Your Brandz and let us paint a positive picture of your brand across the web!
Survey Campaign Management
Market research surveys and customer feedback surveys are a great way to obtain valuable information about your consumers’ needs and preferences. Discover the right survey methods for your intent and launch goal-oriented survey campaigns. We help you identify the right type of customer satisfaction survey questionnaire for your purpose, formulate questions and launch survey and drip marketing campaigns to ensure you gain actionable insights.
Social Media Follower Growth
Companies that clean up your online presence would tell you that a large social media following is a critical component to earning more positive reviews and securing your spot in this fierce business landscape. At Make Your Brandz, we help you build social media confidence by creating viral content, leveraging advertising platforms and maintaining an active social media presence. We also capitalize on automation tools to build a community around your brand.
Review Widget
Display positive reviews and 5-star ratings on your website and harness its power as a marketing platform! Once you enlist our reputation service, you get a FREE custom review widget that you can install on your website to establish social proof and automatically display and aggregate favorable online reviews from Google, Facebook or the BBB. You have the option to modify the review widget settings to fit your site design and preference.
Listings Management
Don’t let erroneous business information damage your treasured local presence and brand reputation. Claim your local citations across niche directories and gain maximum control of your reputation online. We use advanced citation management tools to run regular citations audits and perform manual local business listing optimization to ensure we fill all your citations gap. Enlist our listings management service and get worry-free business listing solutions.
Product Reviews Management
Complete your eCommerce optimization efforts with Make Your Brandz’s product reviews management solution. We actively monitor your product reviews from across eCommerce marketplaces to instill brand confidence and inspire online conversations. Our reputation service team handles product reviews management for Amazon, Target Plus, Best Buy, Walmart Marketplace and Overstock. Reach out to us to find out how we can help you.
